Built by a marketing agency. Validated by contractors.
SOP Base was born out of a real problem we saw in hundreds of contractor businesses.
Our Story
We saw the bottleneck before we built the solution.
Search Click Grow has worked with home service contractors for years — helping them grow through marketing, ads, and sales systems. But we kept seeing the same bottleneck: businesses that couldn't scale because their team wasn't trained, their processes weren't documented, and everything depended on the owner.
So we built SOP Base. Not as a side project — as the tool we wish existed for every contractor we've ever worked with.
Team Photo
Our mission
“To give every contractor business — regardless of size — the systems and training infrastructure that only large companies used to have.”
The people behind SOP Base.
M
Micha McLain
CEO, Search Click Grow
Builder, strategist, contractor industry obsessive.
K
Kari McLain
CMO, Search Click Grow
Brand, content, and contractor marketing expert.
Built on real experience.
100+Contractor clients served
Years of dataContractor marketing & growth
Built with AIFor the trades